Privacy Policy

Effective Date: September 9, 2026

This Privacy Policy explains how Biedrība “Latvijas Mūzikas attīstības biedrība / Latvijas Mūzikas eksports” (hereinafter — “we”, “us”, or “our”) collects, uses, and protects your personal data when you visit and use our website www.rigamusicweek.lv (hereinafter — the “Website”).

We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable local laws.

1. Data Controller

The controller responsible for processing your personal data is:

Legal Entity: Biedrība “Latvijas Mūzikas attīstības biedrība / Latvijas Mūzikas eksports”
Registration Number: 40008198543
Legal Address: Rīga, Krišjāņa Valdemāra iela 38 – 607, LV-1010
E-mail: info@musiclatvia.lv

2. What Personal Data We Collect and Why

We collect personal data that you voluntarily provide to us when registering on our Website, as well as data collected automatically through website analytics.

A. Account Registration and Event Participation

When you register on our Website, we collect:

Email address
Phone number

Full Name
Company/Prganization

Purpose: To create and manage your user account, verify your identity, send registration confirmations, provide updates about Riga Music Week, and contact you regarding your participation or inquiries.

Legal Basis: Article 6(1)(b) of the GDPR (processing necessary for the performance of a contract or to take steps prior to entering into a contract) and Article 6(1)(f) (our legitimate interest in ensuring smooth event management and communication).

B. Website Analytics (Google Analytics)

When you browse our Website, we automatically collect certain technical information using Google Analytics, including:

IP address (anonymized/truncated where applicable)
Device type, browser type, and operating system
Pages visited, time spent on pages, and navigation paths

Purpose: To analyze website traffic, understand user behavior, improve user experience, and optimize website functionality.

Legal Basis: Article 6(1)(a) of the GDPR (your consent obtained via the cookie consent banner).

3. How We Share Your Data

We do not sell, rent, or trade your personal data. We only share data with trusted third-party service providers who assist us in operating our Website and organizing Riga Music Week:

Google LLC (Google Analytics): For website performance and analytics. Data may be processed on servers located outside the European Economic Area (EEA) under appropriate safeguards (such as Standard Contractual Clauses).
IT Hosting and Technical Service Providers: To maintain website stability and security.

All service providers are contractually bound to ensure an adequate level of data protection.

4. Data Retention

Registration Data: Stored for as long as your account remains active or as needed to provide you with access to event-related services, or to comply with statutory legal retention periods (e.g., accounting or tax obligations).
Analytics Data: Analytics data retention periods are set in accordance with Google Analytics configuration (typically 2 to 14 months).

5. Cookies

Our Website uses cookies to ensure proper operation and to analyze visitor behavior.

Essential Cookies: Necessary for the functioning of the Website (e.g., keeping you logged in).
Analytical Cookies (Google Analytics): Used only with your consent to gather statistics about website usage.

You can manage or withdraw your cookie consent at any time via your web browser settings or through the cookie consent widget on our Website.

6. Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
Right to Restrict Processing: Request restricted processing of your personal data in specific situations.
Right to Data Portability: Request transfer of your data to another controller in a structured, commonly used format.
Right to Object: Object to data processing based on legitimate interests.
Right to Withdraw Consent: Withdraw your consent at any time (for consent-based processing like analytics), without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us at: info@musiclatvia.lv

7. Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

8. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our operational practices. Any changes will be posted on this page with an updated “Effective Date”.